Why Healthcare Innovations Fail
In many ways, doctors are well-prepared to become entrepreneurs. They are professional problem-solvers. They understand patient needs, and they also understand healthcare trends and issues.
But for many doctors, like many of the rest of us, the trick lies in knowing what you don’t know. I work every day moving innovation from bench to bedside, and I’ve found there are few key areas that consistently get short shrift as physicians try to build growing companies.