How to License Great Technology
There's a popular image of entrepreneurs as brilliant coders or scientists, working round the clock to perfect some seemingly-obscure bit of technology that will nonetheless change the world.
It doesn't have to be that way. Another tack is to find the technology you need -- or important pieces of it -- at university research labs, which, not incidentally, are not funded by you. In 2011 alone, universities pulled in more than $1.8 billion in licensing income from faculty- and student- generated innovation.
But how do you find the right university to work with? Are there some universities better to approach than others? How do you know who’s got the goods and who doesn’t?